Rocket® Privacy Policy
This Privacy Policy describes how Rocket® Stores owned and operated by APRO, LLC (collectively, “Rocket®,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information. This Privacy Policy also tells you about your rights and choices with respect to your personal information, and how you can reach us to get answers to your questions.
You can jump to particular topics by going to the headings below:
How We Protect and Retain Information
Third-Party Applications/Websites
Changes To This Privacy Policy
Information We Collect
We collect information about you in a variety of ways depending on how you interact with us and our websites, mobile applications, products, and services, including:
- Directly from you when you provide it to us, such as when you sign up for our Rocket CREW® Loyalty Program (as defined below), sign up to receive communications from us, make a purchase, or contact us by phone, email, or otherwise.
- Automatically through the use of cookies, server logs, and other similar technologies when you interact with our websites, mobile applications, advertisements, and emails.
- From other sources, including, for example, our affiliates, business partners, service providers, social media interactions, and other third parties, or from publicly available sources. For example, if you submit a job application, or become an employee, we may conduct a background check.
The following provides examples of the type of information that we collect in a variety of contexts and how we use that information.
Context | Types of Data | Primary Purpose for Collection |
Account Registration | We collect your name and contact information when you create an account. We also collect information relating to the actions that you perform while logged into your account. | We use this information to provide account related functionalities to our users. Accounts can be used for easy checkout and to save your preferences and transaction history. |
Business Contact Information | We collect the name, and contact information, of our business contacts and their employees with whom we may interact. | We use this information to contact our clients and communicate with them concerning normal business administration such as projects, services, and billing. |
Cookies and First-Party Tracking | We use cookies and clear GIFs. “Cookies” are small pieces of information that a website sends to a computer’s hard drive while a website is viewed. | We use this information to make our website operate efficiently. |
Distance Information | When you use our mobile website and App we collect your location from the GPS, Wi-Fi, and/or cellular technology in your device to determine your location and your distance from our nearest car wash locations. | We use this information to understand our users and provide tailored services. In some contexts our use is also based upon your consent to provide us with geo location information. |
Email Interconnectivity | If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases. | We use this information to understand how you interact with our communications to you. |
Employment | If you apply for a job posting, or become an employee, we collect information necessary to process your application or to retain you as an employee. This may include, among other things, your Social Security Number. Providing this information is required for employment. | We use information about current employees to perform our obligations to employees. In some contexts, we are also required by law to collect information about employees or applicants. We also have a legitimate interest in using your information to have efficient staffing and work force operations. |
Email and Text Message Content | If we send you, or if you send us, an email or text message, we collect information such as the subject line, sender, recipient, and content of the email or text. | We use this information to understand how you interact with our communications to you. |
Feedback/Support | If you provide us feedback or contact us for support we will collect your name and email address, as well as any other content that you send to us, in order to reply. | We use this information to receive, and act upon, your feedback or issues. |
Mailing List | When you sign up for one of our mailing lists we collect your email address. | We share information about our products and services with individuals that consent to receive such information. We also have a legitimate interest in sharing information about our products or services. |
Mobile Devices | We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website or when visiting one of our stores. | We use this information to identify unique visitors, and understand how users interact with us on their mobile devices. |
Order Placement | We collect your name, billing address, shipping address, email address, phone number, and credit card number when you place an order. | We use your information to perform our contract to provide you with products or services. |
Surveys | When you participate in a survey, we collect information that you provide through the survey. If the survey is provided by a third-party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information. | We use this information to understand your opinions and collect information relevant to our organization. |
Sweepstakes or Contests | When you participate in a sweepstakes or contest, we collect information about you which includes contact information to notify you if you are selected. | We use this information to operate the sweepstakes. In some contexts, we are also required by law to collect information about those that enter into our sweepstakes, and we use this information to comply with those laws. |
Mobile App Crash Logs | We download crash logs from or apps to monitor our mobile app performance. This may include your device ID and other mobile app related information. | We use this information to better improve our mobile app and understand the performance of our mobile app. |
Website Interactions | We use technology to monitor how you interact with our website. This may include which links you click on, or information that you type into our online forms. This may also include information about your device or browser. | We use this information to understand how you interact with our website to better improve it, and to understand your preferences and interests in order to select offerings that you might find most useful. We also use this information to detect and prevent fraud. |
Web Logs | We collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors. | We use this information to monitor our networks and the visitors to our websites. Among other things, it helps us understand which of our services is the most popular. |
How We Use Information
In addition to the purposes and uses described above, we use information in the following ways:
- To identify you when you visit our websites or our stores.
- To provide products and services.
- To improve our services and product offerings.
- To streamline the checkout process.
- To conduct analytics.
- To communicate with you, such as to respond to and/or follow-up on your requests, inquiries, issues, or feedback.
- To send marketing and promotional materials including information relating to our products, services, sales, or promotions, or those of our business partners.
- To detect and protect against malicious, deceptive, fraudulent, or illegal activity, including violation of our policies and terms and conditions, security incidents, and harm to the rights, property, or safety of our company and our users, employees, or others.
- To debug, identify and repair errors that impair existing intended functionality of our website and services.
- To comply with our legal or regulatory obligations, to establish or exercise our rights, and to defend against a legal claim.
- For internal administrative purposes, as well as to manage our relationships.
- For such other purposes as you may consent (from time to time).
Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose.
To the extent we maintain and use personal information in a deidentified form, we will not attempt to reidentify the information, except for the purpose of determining whether our deidentification processes satisfy our legal obligations.
How We Share Information
In addition to the specific situations discussed elsewhere in this Privacy Policy, we may disclose personal information in the following situations:
- Affiliates and Acquisitions. We may share information with our corporate affiliates (g., parent company, sister companies, subsidiaries, joint ventures, or other companies under common control). If another company acquires, or plans to acquire, our company, business, or our assets, we will also share information with that company, including at the negotiation stage.
- Other Disclosures without Your Consent. We may disclose information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also share your information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or to comply with your request for the shipment of products to or the provision of services by a third-party intermediary.
- Public. Some of our websites may provide the opportunity to post comments, or reviews, in a public forum. If you decide to submit information on these pages, that information may be publicly available.
- Partner Promotion. We may offer contests, sweepstakes, or other promotions with third-party partners. If you decide to enter a contest, sweepstakes, or promotion that is sponsored by a third-party partner, the information that you provide will be shared with us and with them. Their use of your information is not governed by this Privacy Policy.
- Service Providers. We share your information with service providers. Among other things, service providers help us to administer our website, conduct surveys, provide technical support, process payments, and assist in the fulfillment of orders.
- Other Disclosures with Your Consent. We may disclose your information to other third parties when we have your consent or direction to do so.
Note that any third party with whom we share user data will provide the same or equal protection of user data as stated in this Privacy Policy.
Your Choices
Some jurisdictions give you a right to make the following choices regarding your personal information:
- Access To Your Personal Information. You may request access to your personal information or confirmation that we have information about you. In certain limited circumstances, you may also request to receive access to your data in a portable, machine-readable format.
- Changes To Your Personal Information. We rely on you to update and correct your personal information. Our Mobile App allows you to modify or delete your account profile. If our website does not permit you to update or correct certain information, you can contact us at the address described below in order to request that your information be modified. You may ask us to correct information that is inaccurate or incomplete. Note that we may keep historical information in our backup files as permitted by law.
- Deletion Of Your Personal Information. You may request that we delete your personal information. If required by law, we will grant a request to delete information, but you should note that in many situations we must keep your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, or for another business purposes.
- Online Tracking. We do not currently recognize the “Do Not Track” signal.
- Promotional Emails. You may choose to provide us with your email address for the purpose of allowing us to send promotional materials to you, as well as targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in emails that you receive. If you decide not to receive promotional emails, we may still send you service-related communications.
- Promotional Text Messages. If you receive a text message from us that contains promotional information you can opt-out of receiving future text messages by replying “STOP.”
- Revocation Of Consent. Where we process your personal information based upon consent, you may revoke consent. Please note, if you revoke your consent for the processing of personal information then we may no longer be able to provide you services.
Please note, not all of the rights described above are absolute, and they do not apply in all circumstances. In some cases, we may limit or deny your request because the law permits or requires us to do so, or if we are unable to adequately verify your identity. We will not discriminate against individuals who exercise their privacy rights under applicable law.
Submitting Requests
You may exercise the rights described above through our online portal. If you disagree with how we handled a request, you may appeal our decision by contacting us with the subject line “Appeal.”
Note that, as required by law, we will require you to prove your identity. We may verify your identity by phone call or email. Depending on your request, we will ask for information such as your name, phone number, or email address. We may also ask you to provide a signed declaration confirming your identity. Following a request, we will use reasonable efforts to supply, correct, or delete personal information about you in our files.
In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. If you are an authorized agent submitting a request on behalf of an individual, you must attach a copy of a completed Authorized Agent Designation Form indicating that you are able to act on another person’s behalf.
How We Protect and Retain Information
No method of transmission over the internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from unauthorized access, use, or disclosure, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of a breach to your personal information, we may notify you electronically, in writing, or by telephone, if permitted to do so by law.
Our website and Mobile App permit you to create an account. When you do, you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account.
We retain your personal information for only as long as necessary to fulfil the purposes outlined in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements, unless a longer retention period is required or permitted by law. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use, or disclosure of the information, the purposes for which we obtained the information, and whether we can achieve those purposes through other means, as well as applicable legal requirements.
Third-Party Applications/Websites
For your convenience, we may provide links to websites and other third-party content or services that we do not own or operate. The websites and third-party content to which we link may have separate privacy notices or policies. Please note, we have no control over the privacy practices websites, or services that we do not own. We encourage you to review the privacy policies of any third-party website or application for details about such third party’s privacy practices.
Changes To This Privacy Policy
We may change our privacy policy and practices over time. To the extent that our policy changes in a material way, the policy that was in place at the time that you submitted personal information to us will generally govern that information unless we receive your consent to the new privacy policy. Our privacy policy includes an “effective” and “last updated” date. The effective date refers to the date that the current version took effect. The last updated date refers to the date that the current version was last substantively modified.
Accessibility
If you are visually impaired, you may access this notice by visiting or website and accessing your privacy rights through your browser’s audio reader.
Contact Information
If you have any questions, comments, or complaints concerning our privacy practices, or if you need to access this Privacy Policy in an alternative format due to having a disability, please contact us at the appropriate address below. We will attempt to respond to your requests and to provide you with additional privacy-related information.
customerservice@rocketstores.com
4130 Cover St., Long Beach, California 90808
844-586-4833
Additional Information For California Residents
California law requires us to disclose the following additional information related to our privacy practices. If you are a California resident, the following privacy disclosures apply to you in addition to the rest of the Privacy Policy.
- California Shine the Light. If you would like more information concerning the categories of personal information (if any) we share with third parties or affiliates for those parties to use for direct marketing, please submit a written request to us using the information in the Contact Information section above.
- California Notice of Financial Incentive. We offer programs that provide certain perks, such as discounts, in-store credit, and exclusive offers (the “Loyalty Programs”). When you sign up for a Loyalty Program, we may ask you to provide your name, email address, mailing address, telephone number, date of birth, and government identification (for age verification purposes). Under California law, our Loyalty Programs might be interpreted as “financial incentive” programs as they involve the collection of personal information. The value of your personal information to us is related to the value of the free or discounted credits or products that you obtain when you redeem points, as well as the value we receive from our loyalty program partners. You may withdraw from participating in the Loyalty Programs at any time by contacting us at the address described in the program terms and conditions. Visit https://rocketstores.com/rocket-crew/ to view full program rules, including how to join.
- Notice of Collection. The table below describes the categories of personal information we collect, disclose for a business purpose, “sell” and/or “share” (as those terms are defined by California law). Please note, in addition to the recipients identified below, we may disclose any of the categories of personal information we collect with government entities, as may be needed to comply with law or prevent illegal activity. We do not knowingly sell the personal information of minors under 16. For details regarding how we use personal information, please see the Information We Collect section of the Privacy Policy. For information regarding how long we retain personal information, please refer to the How We Protect and Retain Information section of the Privacy Policy.
Category of Personal Information | Disclosures for a Business Purpose |
Identifiers – this may include real name, alias, postal address, unique personal identifier, online identifier, email address, account name, or other similar identifiers. | · Affiliates or subsidiaries · Business partners · Data analytics providers · Data brokers · Internet service providers · Joint marketing partners · Operating systems and platforms · Other Service Providers · Payment processors and financial institutions · Professional services organizations, this may include auditors and law firms · Social networks |
Government Issued Identification – this may include social security number, driver’s license number, or state issued identification number, passport number. | · Affiliates or subsidiaries · Business partners · Operating systems and platforms · Professional services organizations, this may include auditors and law firms |
Financial Information – this may include bank account number, credit card number, debit card number, and other financial information. | · Affiliates or subsidiaries · Business partners · Operating systems and platforms · Professional services organizations, this may include auditors and law firms · Other Service Providers · Payment processors and financial institutions |
Characteristics of protected classifications – this may include age, sex, race, ethnicity, physical, or mental handicap, etc. | · Affiliates or subsidiaries · Business partners · Operating systems and platforms · Professional services organizations, this may include auditors and law firms · Other Service Providers · Payment processors and financial institutions |
Commercial information – this may include information about products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. | · Affiliates or subsidiaries · Business partners · Data analytics providers · Data brokers · Internet service providers · Joint marketing partners · Operating systems and platforms · Other Service Providers · Payment processors and financial institutions · Professional services organizations, this may include auditors and law firms · Social networks |
Internet or other electronic network activity information – this may include browsing history, search history, and information regarding an individual’s interaction with an internet website, application, or advertisement. | · Affiliates or subsidiaries · Business partners · Data analytics providers · Data brokers · Internet service providers · Joint marketing partners · Operating systems and platforms · Other Service Providers · Payment processors and financial institutions · Professional services organizations, this may include auditors and law firms · Social networks |
Geolocation data | · Affiliates or subsidiaries · Business partners · Data analytics providers · Data brokers · Internet service providers · Joint marketing partners · Operating systems and platforms · Other Service Providers · Payment processors and financial institutions · Professional services organizations, this may include auditors and law firms · Social networks |
Professional or employment-related information | · Affiliates or subsidiaries · Business partners · Other Service Providers · Professional services organizations, this may include auditors and law firms |
Inferences drawn from any of the information listed above | · Affiliates or subsidiaries · Business partners · Data analytics providers · Data brokers · Internet service providers · Joint marketing partners · Operating systems and platforms · Other Service Providers · Payment processors and financial institutions · Professional services organizations, this may include auditors and law firms · Social networks |
Additional categories of personal information described in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) – this may include signature, physical characteristics, or description, and insurance policy number. | · Affiliates or subsidiaries · Business partners · Data analytics providers · Data brokers · Internet service providers · Joint marketing partners · Operating systems and platforms · Other Service Providers · Payment processors and financial institutions · Professional services organizations, this may include auditors and law firms · Social networks |
- California Sensitive Information Disclosure. We collect the following categories of sensitive personal information (as defined under California law): precise geolocation, account log in, financial account, and debit/credit card information in combination with the security code. This information is collected in order to process transactions, comply with laws, manage our business, or provide you with services. Note that we do not use such information for any purposes that are not identified within the California Privacy Rights Act Section 1798.121. We do not “sell” or “share” sensitive personal information for purposes of cross-context behavioral advertising.
Effective Date: July 28, 2021
Last Update: January 27, 2023